“Ethnic cleansing” was the term the world adopted in the early 1990s for a process in Bosnia through which non-Serbian people -- Muslims or Croats -- were forced to flee from land deemed to be Serb by Serbian authorities -- and killed if they did not. Yet before the war, Bosnia was not Serb or Muslim or Croat but multicultural. Various international schemes to end the violence only encouraged it because they relied on neat conceptual divisions among “ethnic identities” that did not correspond to lived reality.