Campaigners’ Guide to Financial Markets
Effective Lobbying of Companies and Financial Institutions

Public interest groups have successfully used their power within retail and financial markets to challenge damaging projects or to force companies to address issues ranging from environmental degradation to gay rights, from child labour to workers’ rights. Their campaigns are more effective when activists understand the culture and psychology of the financial institutions they are lobbying.

This 200-page Guide summarises the arguments that are most likely to have an impact; the approaches to campaigning that have proved most effective; and the areas where financial market campaigns are most likely to have results. The Guide includes a comprehensive directory of the best web sites and library resources for researching companies and the sectors in which they operate.